SEO & Online Ad Campaigns

SEO in digital marketing helps improve website visibility for relevant searches and will increase your local search results and popularity

You’ve got a great looking website, engaging content, and a presence across multiple social media platforms. You’ve done paid advertising, run online promotions, offered products through your website, and even added an online booking system to make scheduling appointments more convenient for your patients. All of these improvements to your SEO in digital marketing campaigns seem to be paying off, in terms of retaining your current patient base, as well as netting you some referrals via word of mouth.

However, the one thing missing from your practice is a reliable source of new, local patients finding you online.

Although you may think you’ve hit all the key elements needed for a successful digital marketing campaign, you may have forgotten the most important one of all – search engine optimization, or SEO – if you want to grow a local, loyal patient base as one of your big digital marketing campaign goals. Why is local SEO so important? What are the best ways you can use SEO to get the most “bang for your buck”?

SEO in digital marketing and local user stats

As you likely already know, SEO in digital marketing helps improve website visibility for relevant searches. There are countless ways that SEO can be used to do this, depending on the goals of the user.

In your case, focusing your SEO toward local users also means thinking in terms of those who will be accessing your website on their mobile devices. According to stats from Google:

  • Almost one in three of all mobile searches are related to location
  • Two in three of smartphone users are more likely to patronize businesses whose mobile sites or apps customize information to their location
  • More than 75% of smartphone users who search for a nearby business will visit it within a day.
  • Additionally, you should look into making your website mobile-device friendly. If a prospective patient has difficulty navigating your website on their smartphone or tablet, it won’t matter how many stars you have on Yelp or how close you are to their home or place of work. You will have lost that opportunity to convert them to an actual patient.

    Keywords are the key for local SEO success

    Given the Google stats about local users, it is clear that you will want to customize your SEO in digital marketing toward local searches, preferably from users with mobile devices. First, look up the keywords you should use to go after local users who may be interested in your services.

    Google offers a keyword tool that lets you see the traffic each keyword gets so that you can find the best combination of high traffic keywords without competition. Those keywords should be incorporated into your website’s name, tags, and content.