We place ads on different social media platforms like Facebook, Instagram, Twitter, and LinkedIn, etc to uplift your branding and to draw out some responses from your audiences. This could be inquiries about products, visiting the website, or purchasing your products. Paid ads are placed in front of the right audience at the right time and on the right platform to reach a specific demographic quickly. While organic social media campaigns are focused on boosting your reach, the paid advertisements focus on the highly targeted audience to improve your ROI. We use paid social media ads when launching a new brand or product, to promote a brand, retarget the interested audience segment, bring attention to promos, discounts, and events, and drive traffic to the website.